The Fig portfolio companies
EyeQuant, founded in January 2009 by Prof. Dr. Peter König, Johannes Steger and Fabian Stelzer, is a patented neurotechnology that helps companies to optimise user attention on their websites.
The technology predicts, within seconds, where users will look and what users will see, enabling rapid and cost-efficient conversion and usability optimisation – customers like Groupon and Union Investment have achieved conversion lifts of up to 170% by using Eyequant. The technology is available as a web-based SaaS (Software-as-a-Service) and delivers more than 90% of an Eye-Tracking study’s performance at less than 1% of the cost.
EyeQuant is based on a decade of institutional academic research at CalTech and the University of Osnabrueck, Germany. Its founders and Scientific Advisory Board comprise three of the world’s leading neuroscientists: Professor Peter König (UOS), Professor Christof Koch (CSO, Allen Institute and CalTech) and Professor Laurent Itti (USC).
EyeQuant aims to become the world’s first platform for automated website optimisation; users will be able to upload their designs and get actionable recommendations within seconds.